PCJ Investment Counsel is an affiliate of Connor, Clarke & Lunn Financial Group, one of Canada’s largest and fastest growing asset management firms responsible for approximately $35 billion in financial assets.

PCJ needed to be both big and small—both associated to CC&L and a “boutique” owner-managed firm. Their clients like that they get personal attention from a small firm and the comfort of being backed up by a large firm. We developed a logo that used colours complimenting CC&L’s logo, a sleek font to reflect PCJ’s professionalism, and approachability with lowercase letterforms.

We also developed an integrated design system (reports, sheets, newsletter, brochure and PP presentation templates) that they could manage and update in-house.