“healthebrands” (pronounced “healthy brands”) is an innovative new line of food products from one of Canada’s oldest and most trusted natural vitamin producers. Unlike other products with similar claims, theirs are made of all natural ingredients and are even healthy for you: healthesweet has no calories and no aftertaste yet measures and tastes like sugar; healthesalt shakes and measures like table salt but with half the sodium; and healtheoil has half the fat of traditional oils.

The key message here was not so much that the products were healthy, but that they tasted great to even the most discriminating connoisseur—elegance, taste and fun.

Working with ThinkMitchThink (a Toronto marketing firm), MGD designed the logos, retail packages, style guide for future products, POS brochure and website.