!Council of Ontario Universities (COU)

COU is an organization that represents all of Ontario’s universities in matters of advocacy, research and policy to the provincial and federal governments. MGD has been working with COU to build continuity across its communication materials, from designing templates for in-house reports and newsletters to branding promotion items, kits and event displays. Most important of all these was the complete redesign of COU’s highly travelled website.

The main traffic to their website comes from its member universities and a tremendous amount of information has to be easily accessible. COU was keen to improve interest in their site to media, government and public visitors who are critical to COU’s PR and GR efforts. Making the site easy to update for its staff was another serious design consideration.

MGD provided strategy and design for an intuitive site with enhanced user interfaces/experience, functionality, interaction, site architecture and navigation.