!Best Start — Anti-Violence Campaign

Disturbing and alarming, most violence against women starts or worsens during pregnancy. Unlike an awareness campaign that speaks to the general public, this project was specifically targeted to the individual, and as such it was critical to maintain the delicacy and secrecy of the message.

The palm-sized information brochure was designed to be both easily hidden and generic enough on the cover to not raise suspicion from a mate or casual observer.

The poster continues to be displayed across Ontario at maternal healthcare facilities in discrete locations. A large display was also created for healthcare professionals’ conferences.